DANI Rosen, Founder & creative director

Our studio lead Dani has over 20 years experience with branding, product design & development, website design and running a successful branded/developed wholesale & ecommerce product based business herself.

With industry experience spanning a number of mediums across print, digital and website design in industries such as beauty, home, lifestyle, health & wellness, gifting, hamper based business, fashion & accessories, all types of services, food and beverage, salons, beauty and events.

Within the gift and homewares industry specifically a 20+ year history working with both SME retailers/wholesalers and larger AUS & US retailers such as The Iconic, David Jones, Myer, Domayne (AUS) & Anthropologie, Nordstrom, Paper Source, Sundance (US) to name a few.

In addition to core design experience Dani also has hands on business development skills and experience, B2B / wholesale brand/ product development and logistics experience in both Australian and US markets, and a keen focus on digital UX experience design - bringing a wealth of additional business and user experience knowledge to the design and brand building process, giving clients and projects so much more than just design.

With a keen eye for detail and problem solving nature, her forward thinking approach will bring out the best in any given project and bring a brand or product to life in the visual form but also in the 'taking the product to market' sense.

When Dani is not in the studio designing up a storm she can be found baking sweet delights at home, learning sign language, trying to grow a veggie patch on her urban apartment balcony, listening to 80’s music on spotify, perusing lifestyle & vintage shops for inspiration, spending time with her beloved pets and enjoying both urban city & beach side Sydney life with her family & friends.