Brand Identity

PART OF THE ALL IN ONE PACKAGE

Branding is the initial core vision of most businesses and products. Brand identity is created by working through brand goals identifying the look and feel thus creating the brand kit or style guide for all things visual. Its during this process a brand identifies who it is and how its visual narrative is portrayed. Within the brand identity banner a number of key ‘brand ‘assets’ are developed. These assets are anything from logo development, to look and feel of typography and its applications, imagery styling and pairing with typography and copy etc. Creating a ‘brand’ takes time, and branding is the visual forum a business needs to differentiate itself from others, stand out in the crowd and most importantly tell its own brand story visually. At Mhello Studio we know being on the design journey with you, extracting the essence of what you would like to achieve, elevating and transforming your ideas into a visual reality are key. The vision is what takes a brand to being a business. Branding continues to tell the story for years to come. We believe you want to get this process spot on from day dot. ‘It’s all in the detail’.
Whether it be building a brand vision from the ground up (Logo, style guide, etc) or refreshing an existing brand or logo and taking it to it’s new life cycle through an evolution upgrade. Let Mhello Studio transform your vision into reality.

Let’s break it down Below are the key elements of our process and project elements.

What it includes:

- Consultation + Questionnaires

- Brand Strategy

- Mood Board

- Logo Design

- Color Palette

- Textures + Patterns

- Font pairings

- Brand Board + Guidelines

The Rundown

Brand Goals

  • Overall Vision

  • Identifying core values, industry position, unique features

  • Tone of voice

Typography

  • Typography hierarchy for print & web

  • Heading, subheading and body font

  • Digital call to action fonts and spacing

  • Spacing and height settings

Logo Design

  • Design of logo in all layouts & colour

  • Spacing of logo and orientation settings

  • Icon version of logo

Colour Palette

  • Brand colours

  • RGB, HTML/HEX, RGB & Pantone (PMS) codes

  • Colour placement moodboard and mockups

  • Colour pairings

Image Direction

  • Style and aesthetic of imagery

  • Layout and spacing of imagery for all platforms

  • Colour calibration of imagery and/or groupings

  • Text on imagery layout

Branding Applications Of Use

  • Forms and orientations of logo and branding usage across print, web & products

  • Overall look and feel of branding in-situ

  • Mockups of ideal usage and placement

Social Media Use

  • Socials icons and profile imagery/layout

  • Look and feel of socials content

  • Suggested image layout and pairings

  • Text and image combinations layout

Signature Branding

  • Digital Signature layout for email etc

  • Core brand symbol for minimalist views

  • Company seal

 The process

Working Together

Insight

Lot’s of questions, and working through the answers, vision, look and feel of the brand, along with connecting with the client on their industry and desired result.

Strategy

Analysing all the discussion points and mapping the visual, content, flow and structure of the project. Working on the schedule of works and necessary assets and file deliverables and formats.

Create

This is where we roll our sleeves up and start the design process. Our strategy is implemented referencing back to all key factors discussed.

Refine

An important phase of the process where we review and refine down to the pixel. We narrow down concepts to our top 2-3 and present these for review and final rounds of edits.

Focus

The exciting part of creating a brand identity is finalising the chosen option and applying it to all the necessary aspects and presenting the files ready for implementation as a polished Style or Brand Guide.

Delivery

At mhello studio we want our clients to thrive, and love their new brand identity. Seeing the branding in use and assisting in the delivery of files and applications to all media is part of the final delivery process and seeing the brand come alive.

 Frequently Asked Questions

CAN MHELLO STUDIO DESIGN FOR ANY OR ALL INDUSTRIES?

To answer this question quickly, YES we can and do. To give a little more detail we are able to work across a number of styles and industries mainly due to the experience we have over a number of years. One of the key principals we work on at Mhello is when we are engaged to work on a given project we will spend time right at the beginning ‘getting to know’ you, your business and where it sit’s in it’s given industry. The beginning research will set the tone for what we do and how we create your brand and dream.

CAN WE 'BYO' AN EXISTING LOGO OR BRANDING/COLOUR PALETTE AND JUST HAVE A BRAND REFRESH?

Definitely, whether it’s new branding created from the ground up or a ‘BYO’ your logo or current colours we can work with what you have.

DOES MHELLO WORK WITH ALL BUDGET SIZES ? ie SMALL BUSINESSES OR START UPS - UP TO LARGER BUSINESSES?

Absolutely. What we cherish about our services is that we get to work with all kinds and sizes of businesses at all stages of their life cycle. It’s what keeps us creative and inspired.

We can work to just about any budget, but as they say, ‘how long is a piece of string?’. All our services are tailor made ‘budget wise’ as no two projects are the same. When we go through the early discussions at the quote process, we can talk through all the items requested and at that point decide what is essential. We know every business will need different things and we work with you to achieve your key branding goals within your budget.

DO YOU NEED TO HAVE A CLEAR BRIEF READY TO START TALKING WITH MHELLO STUDIO ABOUT BRANDING?

We are happy to have an initial call to discuss a project with or without an initial brief available. Ideally a brief outline of what the brand will be and the market it will be entering is helpful. We would discuss next steps on that call to be able to quote on a potential project.

HOW LONG DOES THE AVERAGE BRANDING PROJECT TAKE?

Typically a full branding project will take between 3-6 weeks and a brand refresh 2-4 weeks, depending on the stage at which the project is started and revisions needed. We do however have options for fast tracking a project if needed. This can be discussed in the quote process.

WHAT ARE THE TYPICAL ITEMS INCLUDED IN THE PRODUCTION OF A BRANDING PROJECT?

Mhello Studio provides a branding suite consisting of a full style guide and logo’s in all necessary formats and colour palettes.

With this we provide our exclusive Mhello Studio In-Situ Guide consisting of mockups of how to use your style guide items and ways to apply fonts and logos to different mediums.

We also provide - finished artwork files that work across print & digital applications.

CAN MHELLO STUDIO HELP WITH THE ENTIRE BRANDING PROCESS, FROM CHOOSING A NAME, TO WORKING THROUGH THE EVOLUTION OF THE BRAND AND HOW WE WOULD LIKE IT TO LOOK AND FEEL?

Yes, we can absolutely assist in the brand development process. Whether its assisting with coming up with the actual brand name, tagline, colour palettes and look/feel. Or doing a deep dive to develop the existing branding brief ideas further. We can jump onboard at any point if needed with brainstorming and potential mock-ups to get the creative process flowing leading to a clear brief and branding vision.

Can mhello studio offer payment plans?

Yes, we have a payment plan option available for larger scale projects on the top end of the budget. It can be discussed at the quote phase of the project and agreed upon.