Digital Assets
PART OF THE ALL IN ONE PACKAGE
When it comes to designing products, branding and websites we at Mhello Studio have come to know all parts of owning and running a brand on a day to day basis requires ‘digital assets’, and what we absolutely know is that when you have custom created stunning polished digital assets your brand and product will stand out front and centre every time. And ‘no’ we do not pump out logo’s and layouts via canva. We do however create custom templates for canva specifically for brands wanting to use in-house.
Digital assets are the visual ‘assets’ or storyboards that can appear in anything from social media posts, website content pages, branded newsletters, ecommerce product images and pretty much anything that is viewed on a phone, tablet or computer. These assets are imperative to the growth and sustainability of your brand and business and at Mhello Studio we know how to create these assets at the highest level and apply them to level up your ‘visual digital presence’. Let’s go into some more detail..
We have a number of frequently asked questions about what digital asset design and editing is and how to apply them to your brand or business.
Let’s break it down Below are the key elements of our process and project elements.
DIGITAL ASSETS include VISUAL CONTENT FOR:
WEBSITES
Landing pages, sections, headers, calls to action, product pages, product information sections etc
SOCIAL MEDIA
All forms of social media, instagram, facebook, tiktok, LinkedIn.
NEWSLETTERS & EDMS
Unique imagery and dynamic content for branded newsletters, and all email and digital material.
Frequently Asked Questions
WHAT ARE 'DIGITAL ASSETS'? AND WHY DO WE NEED THEM?
This is a great question and one that is often left to the wayside when brands enter the E-commerce and/or digital world.
Digital presence is everywhere, brands and businesses need a continuous library of ‘digital assets” ie: ‘visuals’ to add to a number of platforms, website, socials, emails the list goes on.
We can create all types of digital assets, and in a number of formats including stills, animated gifs, posters with animation, email signatures, moodboards, website assets for brand storytelling etc.
HOW LONG WILL A DIGITAL ASSETS CREATION PROJECT TAKE?
Typically a full digital assets project will take between 1-3 weeks depending how many are needed. We do however have options for fast tracking a project if needed. This can be discussed in the quote process.
DOES MHELLO WORK WITH ALL BUDGET SIZES ? ie SMALL BUSINESSES OR START UPS - UP TO LARGER BUSINESSES?
As mentioned in all our services sections :
We can work to just about any budget, but as they say, ‘how long is a piece of string?’. All our services are tailor made ‘budget wise’ as no two projects are the same. When we go through the early discussions at the quote process, we can talk through all the items requested and at that point decide what is essential. We know every business will need different things and we work with you to achieve your key brand goals within your budget.
WHAT IS THE MHELLO STUDIO 'IMAGE CURATION & EDITING' SERVICE
Do you have beautiful images and visual assets that were created but don’t ‘fit’ your new website, theme, look, vibe or format?
Enter the Mhello Studio : Image curation & editing’ Service : aka Mhello Magic wand !
It’s our secret passion for ‘reworking’ photos. We know that websites require images to sometimes be transformed to ‘fit’. Sometimes they just don’t look ‘fabulous’ or they are too dark, dull, have strange shadows or just don’t ‘wow’ you. We can turn your ‘run of the mill’ image into ‘the perfect fit for your website, newsletter or social media campaign. We will always find the ‘good side’ of any image!
DO WE AS THE CLIENT NEED TO HAVE A BRIEF OF WHAT WE WOULD LIKE TO CREATE BRAND WISE - READY TO ENGAGE MHELLO’S SERVICES?
We are happy to have an initial call to discuss a project with or without an initial brief available. We would discuss next steps on that call to be able to quote on a potential project.
CAN MHELLO STUDIO PROVIDE OR OFFER ONGOING digital assets FOR A WEBSITE or brands socials?
Absolutely, here’s a little more on this. As scope will differ each option is quoted on a case by case basis.
Ad Hoc
One off fee
One Off Fixes, integrations, design and/or Edits
Ongoing Maintenance
A monthly payment
: To maintain the ongoing digital assets on a daily, weekly, monthly basis.
Can mhello studio offer payment plans?
Yes, we have a payment plan option available. It can be discussed at the quote phase of the project and agreed upon.
The process
Working Together
Insight
Lot’s of questions, and working through the answers, vision needs of the project. Understanding the brand, product and business along with connecting with the client on their desired result.
Strategy
Analysing all the discussion points and mapping the visual, content, flow and structure of the project. Working on the schedule of works and necessary assets and workflow.
Create
This is where we roll our sleeves up and design. Our strategy is implemented referencing back to all key factors discussed. And nailing the brief.
Refine
An important phase of the process where we review and refine down to the pixel and ensure we have created what is required. we allow for 2 rounds of changes in the Digital Assets Package.
Hand Over
This is where we hand over all the digital assets we have created and work through all the ways they can be applied across different forms of media.
Files are supplied in several formats to fit all kinds of media specifications and dimensions.
Apply/Thrive
At mhello studio we want our clients to thrive, and assist in taking our clients products, and brand to where they want to be. We check in to see our design work in the wild and collect feedback for future referencing.