Style Guide
PART OF THE ALL IN ONE PACKAGE
A style guide is the professionally curated and edited ‘moodboard’ for a brand. Created with a visual storytelling technique storyboarding every visual inch of a brand and how pictorial assets work together to bring a brand alive on screen or in print. Style guides are applied to most websites, printed collateral and marketing material of a brand.
Similar to a brand identity project a style guide is often requested when a brand has a logo and an industry presence already but is looking to progress or pivot and update aesthetic aspects and applications across all forms of media visually.
Let’s break it down Below are the key elements of our process and project elements.
What it includes:
- Consultation + Questionnaires
- Brand Market Placement
- Mood Board
- Look & Feel
- Color Palette Direction
- Textures + Patterns
- Application Mock Ups
Let’s Get Down To Brass Tacks
The process
Working Together
Insight
Lot’s of questions, and working through the answers, vision & voice of the brand, understanding the market, along with connecting with the client on their desired result.
Strategy
Analysing all the discussion points and mapping the visual, content, flow and structure of the project. Working on the schedule of works and necessary assets and workflow.
Create
This is where we roll our sleeves up and start the design process. Our strategy is implemented referencing back to all key factors discussed. Look & feel being our focus
Refine
An important phase of the process where we review and refine down to the pixel and colour.
Hand Over
The exciting part of sharing the style guide and demonstrating visually how a style makeover can breath life into a brand.
Thrive
At mhello studio we want our clients to thrive, and to help with those first few weeks after delivery, we check in to make sure everything is running smoothly, and guiding with helpful tips and any unexpected queries.
Frequently Asked Questions
why does a brand need a style guide ?
A professional style guide is a visual map for a brand and/or product. Sometimes a brand is missing a little of its visual identity or needs a makeover. A style guide creates a ‘mood board’ for your brand giving it a visual identity.
This process assists in redefining the visual voice of a company and its brands or products and can help to redefine its customer market often assisting in business growth or resurgence.
Often tapping into new markets comes from a style makeover particularly in the digital landscape.
How is a style guide IMPLEMENTED to an existing brand?
Much like a brand identity refresh, a style guide can breath new life into a stagnant brand identity. A good example of implementing a style guide is looking at a website that is about to go through a refresh. While the brand identity has been created or is already entrenched into a brand persona, a new style guide can show ways to use new colours and textures in all digital assets, and print material while retaining the core logo or company seal. Our clients The Corner Booth Store initially started with a style guide, which led to a complete overhaul of there branding. But was the stepping stone to see what could be developed and revolutionised.
HOW LONG DOES A WEBSITE STyle guide PROJECT TAKE TO COMPLETE?
This question can not necessarily be answered in exact terms but to give a guide.
Style Guide 1 -2 weeks *depending on availability of the client and strategy meeting
*For urgent projects that require a fast tracked finish date - we quote on a case by case basis and additional charges may apply depending on workload and supplied assets.