Creative Package

3-6+ Weeks | $4900+

Our mhello studio creative package is essentially the full kit for your brand identity build and all the visual assets needed to create a brand and take it to market. With a full brand identity build, logo, style guide and digital assets library. This creative package brings your new brand or refreshed brand to the forefront, ready for a digital build and launch or relaunch. Our process includes a deep dive into the narrative and voice of what’s being designed and created. Within the creative package a number of key ‘brand ‘assets’ are developed. These assets are anything from logo development, to look and feel of typography and its applications, imagery styling and pairing with typography and copy, potential products and merchandise layouts and how a website would look and translate, digital assets and visuals for socials and additional platforms etc. Creating a ‘brand’ takes time, and along with a core logo and style guide, digital assets and their translation to different media play an enormous part it building a voice and platform for selling. Our creative package does this in one hit, and has a brand ready to be transformed and applied to its revenue building platform and continued core dialogue.

Let’s break it down Below are the key elements of our process and project elements.

What it includes:

- Consultation + Questionnaires

- Brand Strategy

- Mood Board

- Logo Design

- Color Palette

- Textures + Patterns

- Font pairings

- Brand Board + Guidelines

The Rundown

Brand Goals

Overall Vision
Identifying core values, industry position, unique features
Tone of voice

Typography

Typography hierarchy for print & web
Heading, subheading and body font
Digital call to action fonts and spacing
Spacing and height settings

Logo Design

Design of logo in all layouts & colour
Spacing of logo and orientation settings
Icon version of logo

Colour Palette

Brand colours
RGB, HTML/HEX, RGB & Pantone (PMS) codes
Colour placement moodboard and mockups
Colour pairings

Image Direction

Style and aesthetic of imagery
Layout and spacing of imagery for all platforms
Colour calibration of imagery and/or groupings
Text on imagery layout

Branding Applications Of Use

Forms and orientations of logo and branding usage across print, web & products
Overall look and feel of branding in-situ
Mockups of ideal usage and placement

Social Media Use

Socials icons and profile imagery/layout
Look and feel of socials content
Suggested image layout and pairings
Text and image combinations layout

Signature Branding

Digital Signature layout for email etc
Core brand symbol for minimalist views
Company seal

Let’s Look At Some Key Visual Details

Creating the mega menu that navigates the websites contents. Essentially the architecture for the digital navigation system linking collections to products and pages.

= converting browsers to buyers

Creating variants or swatches to showcase range variety, saving browsing time for buyers. Offering more options in one click

= faster conversion.

Creating on brand elements for every inch of one’s ecommerce store. From start to finish a customer knows where and who they are shopping with.

= Brand Awareness

Connecting and customising the payment process. Giving buyers all the options and convenience to pay how they prefer.

= Higher conversion rates

‘It’s all in the details’

mhello studio

The process

Working Together

Insight

Lot’s of questions, and working through the answers, vision of the website, understanding the brand, services provided and business along with connecting with the client on their desired result.

Strategy

Analysing all the discussion points and mapping the visual, content, flow and structure of the project. Working on the schedule of works and necessary assets and workflow.

Create

This is where we roll our sleeves up and start the website build. Our strategy is implemented referencing back to all key factors discussed. Customisation and functionality being our focus.

Refine

An important phase of the process where we review and refine down to the pixel and word. We conduct a number of testing phases for responsiveness and viewing on all devices, copy editing, integrated system testing and payment testing (for sites where a payment is taken) with overall aesthetic & functionality refinement.

Launch

The exciting part of going ‘live’. Preparing links and social share options for your live website and zooming in on the aesthetic aspects of the websites first impressions. Most importantly celebrating the big launch.

Thrive

At mhello studio we want our clients to thrive, and to help with those first few days after a live launch, we check in to make sure everything is running smoothly, and guiding with helpful tips and any unexpected queries.

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Frequently Asked Questions

why choose sQUARESPACE?

We thought the best way to answer this question is th hear from Shopify themselves. Here is they schtick.

Shopify unifies all of your commerce onto a single platform.

With shopify one can sell in multiple places, including web, mobile, in person, brick-and-mortar locations, and pop-up shops and across multiple channels from social media to online marketplaces.

Shopify is completely cloud-based and hosted, which means you can access it from any connected compatible device with an internet connection.

On any given day, a commerce business requires an array of tools to manage products, inventory, payments, and shipping—and they spend a lot of time and money stitching the disparate systems and data together. Shopify groups those technologies together and ensures that you can easily access and integrate any other business tools you need to make Shopify work for your business.

is mhello studio experienced with shopify?

Absolutely. We built the website you are on right now from the ground up.

We also partner with BringIt Digital occasionally for specific custom coding if needed.

CAN MHELLO STUDIO CUSTOM coded DESIGN WEBSITE FEATURES

We definitely can. Whether it be the visual on brand presence or highly technical add ons we can build just about anything.

For more custom code based specifications and features outside our skillset we work alongside a tech partner ‘BRINGiT Digital’ to identify and complete these types of projects. We handle everything on our end so there is a streamlined process and nothing left to be lost in translation.

We feel it is important to have tech experts onboard to ensure these customizations are created correctly and sustain a robust integration. While we pride ourselves on attention to detail visually, we know this translates to the digital tech functionality experience too.

DOES MHELLO STUDIO OFFER IMAGE EDITING AND CURATION SERVICES?

Absolutely, in fact we encourage it.

Digital presence is everywhere, brands and businesses need a continuous library of visuals to add to a number of platforms, website, socials, emails the list goes on.

We can create all types of digital assets, and in a number of formats including stills, animated gifs, posters with animation, email signatures, moodboards, website assets for brand storytelling etc.

We also have a secret passion for ‘reworking’ photos. We know that websites require images to sometimes be transformed to ‘fit’. This service falls under our Digital assets and editing page.

HOW LONG DOES A WEBSITE DESIGN PROJECT TAKE TO COMPLETE?

This question can not necessarily be answered in exact terms but to give a guide.

Portfolio/Services Website - Full build : with moderate customization - 2-4 weeks *depending on availability of content and assets.

*For urgent projects that require a fast tracked finish date - we quote on a case by case basis and additional charges may apply depending on workload and supplied assets.

can mhello studio assist in CHOOSING added apps and make suggestions?

One of our key roles is to find solutions to any of the additional technology solutions needed to build, design and functionality to the website. We have a few integrations we recommend based on experience, but we can also find additional solutions if required. This process is worked through in the strategy phase of our process.

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CAN MHELLO STUDIO COMPLETE A WEBSITE REFRESH FOR AN EXISTING WEBSITE?

Yes, we have worked to refresh a number of websites in recent years particularly as trends change (covering visual, updates) but more importantly as technology progresses we can add value with updated integrations and capabilities.

For example : Update and refreshing could include - theme updates or complete re-haul, additional customised variation swatches, video integration, customised rewards programs and post purchase upsell apps and additions to mention a few.

DOES MEHLLO STUDIO HAVE A TECH PARTNER?

We certainly do!

For more custom code based specifications and features outside of our skillset we BRINGiT in (see what we did there). This is only an option with high level integrations or omnichannel requirements. We work alongside a tech partner ‘BRINGiT Digital’ to identify and complete these types of projects. We handle everything on our end so there is a streamlined process and nothing left to be lost in translation.

We believe this is a must as technology changes at the speed of light and websites need to be kept up to date with robust integrations when needed and tech assistance for functionality design and testing. We also share our Studio with BringIt Digital making it seamless.