Website Design - Portfolio/Services

4-6+ Weeks | $3500+

Digital presence is everything, it’s the technology that lets the world know about you, your services or portfolio of work. This style of website is what we refer to as a portfolio or service style website. Let’s take a look at our process of creating this type of website at Mhello Studio.

We have found squarespace an incredible platform to build beautiful and highly functional websites for services based business. With a UX focus on content flow and brand storytelling, a number of handy integrations to help take appointments, schedule calls with clients and more importantly tell a visual story of your business flawlessly. This website you are looking at right now has been created with squarespace, highly customised in parts and creatively directed and edited to bring our brand aesthetic and services on offer to life. We focus on the UX-user experience, flow of content and its visual appeal, preparing websites with SEO best practices in mind. As we have mentioned in other parts of our mhello website and services guide, It’s one thing to build a ‘pretty’ website or even a basic functioning one, it’s another thing to create a brand focused digital experience essentially the tool that sells, and markets your brand, business and ultimately product (service). Our aim is to tell your brand or products story visually, engage your customers with content driven functionality, make booking services or enquiring about work easy, streamlined and engaging, ultimately converting potential browsing customers to actual clients.

Let’s break it down Below are the key elements of our process and project elements.

What it includes:

- Consultation + Questionnaires

- Strategy Plan + Sitemap

- Squarespace Set Up

- Layout Design + Customisation

- Copy Placement + Creative Edit

- Integrations

- SEO Best Practices Setup

- Testing On All Devices

- Launch

The Rundown

Squarespace Set Up

Squarespace 7.1
Import or migration of any assets or data files
Domain/DNS setup

Integrations

Google analytics
Socials ie Instagram, Facebook, LinkedIn
Scheduling or booking apps

Website Layout Customisation

Navigation menu and linked pages
Sections with copy and images set up
Customised footer and subscriber window

Backend Set Up

All admin content and pages architecture
Linked pages & Section framework
Generic settings & business deatils

Pages Set Up & Customisation

Page Map & SEO Best Practices Set Up
Main pages to link to menu headers
Footer Menu & layout

Mobile Customisation

Main menu pages - Home, About us, Contact, Blog, Wholesale (if relevant),
Customised Pages - Shipping, Refunds Policy & Terms & Conditions
Footer Menu

The process

Working Together

Insight

Lot’s of questions, and working through the answers, vision of the website, understanding the brand, services provided and business along with connecting with the client on their desired result.

Strategy

Analysing all the discussion points and mapping the visual, content, flow and structure of the project. Working on the schedule of works and necessary assets and workflow.

Create

This is where we roll our sleeves up and start the website build. Our strategy is implemented referencing back to all key factors discussed. Customisation and functionality being our focus.

Refine

An important phase of the process where we review and refine down to the pixel and word. We conduct a number of testing phases for responsiveness and viewing on all devices, copy editing, integrated system testing and payment testing (for sites where a payment is taken) with overall aesthetic & functionality refinement.

Launch

The exciting part of going ‘live’. Preparing links and social share options for your live website and zooming in on the aesthetic aspects of the websites first impressions. Most importantly celebrating the big launch.

Thrive

At mhello studio we want our clients to thrive, and to help with those first few days after a live launch, we check in to make sure everything is running smoothly, and guiding with helpful tips and any unexpected queries.

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Frequently Asked Questions

why choose sQUARESPACE?

With a number of website building platforms in the website space, we have found squarespace to offer easy hosting and a number of streamlined integrations that will have your digital presence running smoothly so you can focus on running your services business. Unlike traditional Ecommerce style websites, the visual aesthetic of portfolio/services types of website lend itself beautifully to some of the squarespace functionality and workflow layouts. A lot more storytelling and dynamically showing content as the ‘product"‘. While Squarespace pitch themselves as partially DIY your website, we have found to truly stand out and have a unique digital presence. hiring a website designer such as mhello studio will ensure your website doesn’t look as if it ‘just came out of the template box’. Customisation, editing and creative curation with workflow and dynamic structure and content will create a more onbrand experience along with standing out in the digital crowd.

Squarespace also allows for some Ecommerce integration. Perfect for businesses selling digital goods, or small collections of products attached to a wider services business.

is mhello studio experienced with SQUARESPACE?

Absolutely. This website you are on right now is a highly customised squarespace rollout.

CAN MHELLO STUDIO CUSTOM code DESIGN WEBSITE FEATURES

We definitely can. Whether it be the visual on brand presence or highly technical add ons we can build just about anything.

For more custom code based specifications and features outside our skillset we work alongside a tech partner ‘BRINGiT Digital’ to identify and complete these types of projects. We handle everything on our end so there is a streamlined process and nothing left to be lost in translation.

We feel it is important to have tech experts onboard to ensure these customizations are created correctly and sustain a robust integration. While we pride ourselves on attention to detail visually, we know this translates to the digital tech functionality experience too.

DOES MHELLO STUDIO OFFER IMAGE EDITING AND CURATION SERVICES?

Absolutely, in fact we encourage it.

Digital presence is everywhere, brands and businesses need a continuous library of visuals to add to a number of platforms, website, socials, emails the list goes on.

We can create all types of digital assets, and in a number of formats including stills, animated gifs, posters with animation, email signatures, moodboards, website assets for brand storytelling etc.

We also have a secret passion for ‘reworking’ photos. We know that websites require images to sometimes be transformed to ‘fit’. This service falls under our Digital assets and editing page.

HOW LONG DOES A WEBSITE DESIGN PROJECT TAKE TO COMPLETE?

This question can not necessarily be answered in exact terms but to give a guide.

Portfolio/Services Squarespace Website - Full build : with moderate customisation - 4-6 weeks *depending on availability of content and assets.

*For urgent projects that require a fast tracked finish date - we quote on a case by case basis and additional charges may apply depending on workload and supplied assets.

can mhello studio assist in CHOOSING added apps / integrations and make suggestions?

One of our key roles is to find solutions to any of the additional technology solutions needed to build, design and functionality to the website. We have a few integrations we recommend based on experience, but we can also find additional solutions if required. This process is worked through in the strategy phase of our process.

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CAN MHELLO STUDIO COMPLETE A WEBSITE REFRESH FOR AN EXISTING WEBSITE?

Yes, we have worked to refresh a number of websites in recent years particularly as trends change (covering visual, updates) but more importantly as technology progresses we can add value with updated integrations and capabilities.

For example : Update and refreshing could include - theme updates or complete re-haul, additional customised variation swatches, video integration, customised rewards programs and post purchase upsell apps and additions to mention a few.